An industry source told WWD: “When Louis Vuitton did their resort show in Palm Springs, that Live Story - in 24 hours - had 13 million views.
Luckily, with some makeup tips and costume design guidance, you too can create the look of a real-life Snapchat filter. This digital crossover happened at New York Fashion Week when the brand Desigual dressed its models in Snapchat couture.
While cagey with fashion-industry specifics, the company has said in the past that Live Stories can get 10 million to 20 million views over the 24-hour period they remain viewable on the app. The challenge comes when we want to bring that Snap style back into real life.
#Fashion week snapchat filter designer full#
WWD specifies, however, that the Burberry project was part paid, part editorial, whereas Dior and Vuitton’s projects were full “editorial decisions.” But regardless of the specifics of how these partnerships come about, the endgame is the same: getting a lot of people to pay attention to a specific event. Burberry hosted a Live Story during London Fashion week in September, too. Easily create and manage ads Snapchat’s self-serve advertising platform, Ads Manager, allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals - all in one place. Snapchat’s senior partnerships manager Juan David Borrero told WWD he worked with Dior in May to create a Live Story for a “destination cruise show” hosted by the design house, and another for Louis Vuitton’s resort show, both in Cannes. With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results. In the past, the app has worked directly with other labels to promote lines, including Dior. This isn’t the first time fashion has crossed paths with Snapchat. Additionally, tons of brands, including Rebecca Minkoff, Carolina Herrera, Alexander Wang, Michael Kors, Calvin, Klein, Stella McCartney, have also maintained their own Snapchat accounts throughout the week. Anna Wintour, Vogue's editor in chief, agreed to host a dinner for Systrom and big-name designers during Milan Fashion Week, as she'd previously done for. Or a designer could pay for a geolocation filter or a sponsored lens. A brand can also launch its own dedicated channel in the app’s Discover section, where you’ll see the label’s show from a model’s perspective as she prepares to walk the runway. So a brand like, say, Louis Vuitton can pay to have its own clips smattered in with those submitted by regular users, such as fashion bloggers or show attendees. More Instagram Is A Game-Changer For The Modeling IndustryĪ brand can buy space within a Live Story, which in this case is the NYFW Live Story.
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